From marketing through the booking funnel to your loyalty programme: Roomlytics gathers every channel into a single report — and explains what the numbers mean.
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AI summary: Direct revenue grew 23%, driven by domestic Search campaigns.
A hotel's direct business runs on a dozen systems that don't talk to each other — Google Ads, Meta, Bing, TikTok, GA4, the booking engine, newsletter platforms, the loyalty programme. Piecing the full picture together takes weeks of manual work, and it's outdated by the time it's done.
Roomlytics collects all of it automatically onto one BI platform — live, and in weekly, monthly, quarterly, rolling-quarter, half-year and yearly views.
ONE BI PLATFORM
The ad platform says one thing, GA4 another, and the booking engine a third — Roomlytics shows all three side by side, with the booking engine's real revenue as the benchmark. So it's not the platform's own ROAS deciding your budget.
The advertisers' own, generous attribution — great for campaign optimisation, but it may credit itself with more than its actual contribution.
A more cautious, last-click logic — stricter, but it undervalues upper-funnel channels.
The booking engine's realised, actual transactions — the benchmark for what each channel promises versus what it actually delivers.
You don't need to be a data analyst. Roomlytics turns raw numbers into a plain-language analysis: what changed, what performed well, and what to watch in the period ahead.
"Direct revenue grew 23% versus last month. Growth was driven mainly by domestic Search campaigns; weekend ROAS is outstanding. Consider raising the Thursday budget."
A full dashboard of your own — plus a password-protected link for management, no login needed.
Cancelled bookings drop out of every metric; every data point is labelled with its source, estimates are marked, and currencies convert at the official daily mid-rate.
Last week, last month or a custom range — compared with the previous period and the previous year.
Switch between properties — built for agencies and hotel groups too.
We keep adding the innovation you've come to expect from MORGENS.
How is market demand developing — and how does your hotel compare?
Compare your performance with similar hotels in your category.
Pattern recognition across booking and campaign data.
Revenue and demand forecasting — so decisions can be made in time.
Book a 30-minute demo — we'll show you live how the system works.
Your hotel's entire direct business, on one BI platform.